Your website is usually the first thing a customer sees before they call you. If it's slow, hard to use on a phone, or looks like it was built ten years ago, people quietly move on to the next result. They don't call to tell you why.
Here are the signs we look for when a Colorado business asks whether it's time for a redesign, what the new site should actually do, and what it costs.
8 signs your website needs a redesign
1. It's a pain to use on a phone
Pull your site up on your phone right now. If you have to pinch and zoom, the menu is hard to tap, or the phone number isn't a tap-to-call button, you're losing calls. Most local searches happen on a phone.
2. It loads slowly
People won't wait more than a few seconds. Big uncompressed photos, heavy apps, and old code are the usual culprits. Speed also affects where Google ranks you.
3. You don't show up on Google for your own services
If someone searches for what you do plus your town and you're nowhere, the site's structure is often part of the problem: no service pages, no town names, missing titles and descriptions. A redesign is the right time to fix all of it at once. If the site is fairly new, start with why your business isn't showing up on Google before you rebuild anything.
4. Visitors can't tell what you do in five seconds
Your homepage should answer three questions right away: who you are, what you do, and how to contact you. If it opens with a slogan, a slider, or a wall of text, people bounce.
5. You can't update it yourself
If changing your hours or adding a photo means emailing a developer and waiting a week, the site goes stale. A good small business site should be easy for you to edit.
6. It doesn't look like your business anymore
Old logo, old services, old photos, prices you don't charge anymore. When the site doesn't match the business, it looks careless, and people assume the work is too.
7. It gets visits but no calls or form fills
Traffic without leads usually means the site isn't asking for anything. No clear button, no phone number up top, a contact form buried three clicks deep.
8. It's built on something nobody supports
An abandoned WordPress theme, a site your nephew built, or a platform you can't log into anymore. That's a security and reliability problem waiting to happen.
What the new site should do
- Make contact easy. Tap-to-call and a short form on every page, plus a clear "Get a Quote" or "Book a Call" button.
- Name your towns and services. Say "roof repair in Glenwood Springs and Carbondale," not just "roofing." Give each core service its own page.
- Use real photos. Your team, your trucks, your finished jobs. A little stock is fine, but local customers want to see you're real.
- Load fast. Compressed images, a simple layout, and only the apps you actually use.
- Have SEO built in from day one. Page titles, descriptions, headings, image alt text, and a connected Google Business Profile and Search Console.
- Be easy for you to manage. We set every site up so you can request or make changes without a hassle.
What a website redesign costs
Our website projects run from $2,000 to $10,000, depending mostly on:
- How many pages you need, especially service and location pages
- Whether you have your own photos and copy or need them written
- Extras like booking, online payments, or a blog
- How much SEO groundwork the old site is missing
A small service business with a handful of pages sits at the lower end. A multi-location business with lots of service pages and custom features sits higher. See our services for what's included.
FAQ
Will a redesign hurt my Google rankings?
It can if it's done carelessly. Pages get deleted, URLs change, and nothing gets redirected. Done right, with every old URL either kept or redirected and the SEO carried over, a redesign usually helps rankings.
Should I redesign or just fix my current site?
If the site is less than a couple of years old and only has a few problems, fixing it is often cheaper. If it fails three or more of the signs above, a rebuild usually costs less in the long run than patching.
Want a second opinion on your site?
We're Revstone, based in Glenwood Springs. We build websites and run local SEO for businesses across the Roaring Fork Valley, Vail Valley, and Western Colorado. Send us your site and we'll tell you honestly whether it needs a rebuild or just a few fixes. Request a free website review, or see our web design work in Glenwood Springs.